Copywriting for the web is different to writing offline. Pick up the trade secrets on writing for the web and help move your site up the search engine ranks as well as in customer estimations. This extremely popular workshop shows how to write effective copy for your internet and intranet sites. An excellent follow-up to Principles of Great Copywriting.

Who should attend?

This interactive workshop is ideal for any marketer or content manager, writing for the web or critically appraising the writing of in-house colleagues or agency staff.

Learning outcomes

  • What makes people ‘stick’ to sites.
  • How to promote your ratings in search engines.
  • What makes a good website and good online text.
  • How to write copy for online reading.
  • The way we read on line and how this effects the way copy needs to be written.
  • How to run a usability study.
  • How the psychology of web copy needs to be considered when writing.
  • The importance of clarity and interaction on your site.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
11 Sep 2018 11 Sep 2018 London
18 Oct 2018 18 Oct 2018 London
13 Dec 2018 13 Dec 2018 London

Course Director

Tracy Huntley

Before becoming a trainer in 2003, Tracy Huntley spent 15 years in the competitive world of marketing agencies regularly pitching for work with clients such as KP Foods, Nestle, Pepsi-Cola, Citroen and Reckitt and Coleman Pharmaceuticals. She now runs her own business, pitching for consultancy projects and advising clients with live business tenders in both the public and private sectors.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.