This two-day course will help you to develop an eCRM programme for your business.  At the end of the course, you’ll have a draft plan to take back to the office. Learn how to use digital channels to cost effectively acquire and retain profitable customers. Learn how to understand more about your customers’ behaviours and needs in a digital environment and how to use this information to develop customer insights and tailored propositions for each segment.

Who should attend?

If you want to find ways to use digital marketing in a more targeted and effective way, this course is for you. You’ll already understand the basics of marketing, but you’re looking for ideas on how to build better customer relationships and exploit the potential of digital marketing.

Learning outcomes

  • Plan, build and execute an effective eCRM programme
  • Learn how to measure and test campaigns
  • Understand how to select digital media channels and plan your campaign
  • Learn how to collect and analyse data so that you can segment and target the right audience groups
  • Learn how to develop customer insights and engaging propositions for each segment
  • Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing and how to use them more effectively 
  • Understand how to integrate on and off line channels to provide a consistent customer experience
  • Learn how to decide which customers will receive which communications at what time
  • Use a case study scenario to practice the skills and apply the learning to a real life situation

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Residential: £1,250
Non-Residential: £1,160
Member Residential: £1,044
Member Non-Residential: £1,125
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
09 Oct 2018 10 Oct 2018 London


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.