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Overview

Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business.

Who should attend?

Designed for marketing executives, those who want to get a better understanding of B2B digital marketing techniques and understand how to apply them.

Learning outcomes

  • Understand the new marketing mix and how to apply it
  • Understand the new buyer landscape and changes in buying behaviour
  • Learn about key B2B digital marketing techniques 
  • Learn about B2B digital marketing channels and how to select and apply them
  • Learn about content marketing and what makes great content marketing
  • Learn about social media marketing and how it helps B2B marketing
  • Discover how to develop digital marketing plans 
  • Learn how to budget for digital marketing 
  • Learn about key metrics to use for digital and digital channels and how to use metrics to improve engagement with business leaders

Course Dates

Start Date End Date Location
30 Jan 2019 30 Jan 2019 London
27 Feb 2019 27 Feb 2019 London
10 Apr 2019 10 Apr 2019 London

Course Director

Simon Hall

A Senior Marketing Director with over 20 years’ experience in B2C and B2B marketing. Simon has  held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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