Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business.

Who should attend?

Designed for marketing executives, those who want to get a better understanding of B2B digital marketing techniques and understand how to apply them.

Learning outcomes

  • Understand the new marketing mix and how to apply it
  • Understand the new buyer landscape and changes in buying behaviour
  • Learn about key B2B digital marketing techniques 
  • Learn about B2B digital marketing channels and how to select and apply them
  • Learn about content marketing and what makes great content marketing
  • Learn about social media marketing and how it helps B2B marketing
  • Discover how to develop digital marketing plans 
  • Learn how to budget for digital marketing 
  • Learn about key metrics to use for digital and digital channels and how to use metrics to improve engagement with business leaders

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
14 Aug 2018 14 Aug 2018 London
25 Sep 2018 25 Sep 2018 London
10 Dec 2018 10 Dec 2018 London

Course Director

Simon Hall

A Senior Marketing Director with over 20 years’ experience in B2C and B2B marketing. Simon has  held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.