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Overview

Every marketer needs to understand how to exploit digital marketing assets, tools and techniques in order to improve their customer value proposition and help achieve their organisational objectives. This means designing an accessible, usable and value-adding website and using a range of inter-related digital marketing tools and techniques – integrated with traditional tools and techniques – to drive traffic, conversion, engagement and referrals. Hence this workshop!

Who should attend?

This workshop is designed for people who want to get a better understanding of the key digital marketing tools and techniques available with a view to improving their digital marketing activities as well as measuring their effectiveness. It’s an established workshop (over 12 years) and has proven especially useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right!

Learning outcomes

  • Understand digital marketing and the key tools and techniques available.
  • Create an integrated Digital Marketing Plan using Web 2.0 tools (take-away template).
  • Develop clear and measurable objectives for your digital marketing activities.
  • Create a great website, great content, great experience and benefit from ‘sharing’.
  • Get found on the web (SEO & SEM/PPC – Search Engine Optimisation/Marketing).
  • Build your digital profile using tools such as blogs, content marketing, and social media marketing, etc.
  • Design, develop and deliver an engaging digital marketing proposition/experience.
  • Use digital and social media metrics and analytics to assess the success of your digital marketing activities and investments (including ROI).

Course Dates

Start Date End Date Location
03 Dec 2018 03 Dec 2018 London
08 Jan 2019 08 Jan 2019 London
05 Feb 2019 05 Feb 2019 London
30 Apr 2019 30 Apr 2019 London
05 Jun 2019 05 Jun 2019 Birmingham

Course Director

Tony Rowe

In 1999, Tony Rowe was instrumental in creating a travel technology ‘dot.com’ and floating it on the London Stock Exchange (AIM). After 18 months as Marketing Director, he left to engage his previous passion in training and consultancy which he still does to this day, having created some of CIM’s earliest and most popular digital marketing workshops.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.