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Overview

Every marketer needs to understand how to exploit digital marketing assets, tools and techniques in order to improve their customer value proposition and help achieve their organisational objectives. This means designing an accessible, usable and value-adding website and using a range of inter-related digital marketing tools and techniques – integrated with traditional tools and techniques – to drive traffic, conversion, engagement and referrals. Hence this workshop!

Who should attend?

This workshop is designed for people who want to get a better understanding of the key digital marketing tools and techniques available with a view to improving their digital marketing activities as well as measuring their effectiveness. It’s an established workshop (over 12 years) and has proven especially useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right!

Learning outcomes

  • Understand digital marketing and the key tools and techniques available.
  • Create an integrated Digital Marketing Plan using Web 2.0 tools (take-away template).
  • Develop clear and measurable objectives for your digital marketing activities.
  • Create a great website, great content, great experience and benefit from ‘sharing’.
  • Get found on the web (SEO & SEM/PPC – Search Engine Optimisation/Marketing).
  • Build your digital profile using tools such as blogs, content marketing, and social media marketing, etc.
  • Design, develop and deliver an engaging digital marketing proposition/experience.
  • Use digital and social media metrics and analytics to assess the success of your digital marketing activities and investments (including ROI).

Pricing

Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
07 Feb 2018 07 Feb 2018 London
01 Mar 2018 01 Mar 2018 London
23 Apr 2018 23 Apr 2018 London
17 May 2018 17 May 2018 Edinburgh
13 Jun 2018 13 Jun 2018 Birmingham
03 Jul 2018 03 Jul 2018 London
08 Aug 2018 08 Aug 2018 London
24 Sep 2018 24 Sep 2018 Manchester
11 Oct 2018 11 Oct 2018 London
03 Dec 2018 03 Dec 2018 London

Course Director

Tony Rowe

In 1999, Tony Rowe was instrumental in creating a travel technology ‘dot.com’ and floating it on the London Stock Exchange (AIM). After 18 months as Marketing Director, he left to engage his previous passion in training and consultancy which he still does to this day, having created some of CIM’s earliest and most popular digital marketing workshops.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.