Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
We've designed this one day workshop to give you an overview of how marketing metrics can be used to measure marketing performance as well as the likely key metrics which should be used to assess the efficiency and effectiveness of your marketing efforts. It will demystify the ubiquitous concept of ‘ROI’ (Return on Investment) as well as give you a widely used basic formula with sample calculations.
This workshop is designed for people and organisations that understand the critical importance of measuring and evaluating their marketing activities and expenditure and are keen to do something about it. The content is broad in coverage and therefore whilst it covers all of the key aspects, it does so in ‘fundamentals’ as opposed to ‘in-depth’ manner.
|Start Date||End Date||Location|
|05 Mar 2019||05 Mar 2019||London|
|07 Jun 2019||07 Jun 2019||London|
|09 Sep 2019||09 Sep 2019||London|
|03 Dec 2019||03 Dec 2019||London|
In 1999, Tony Rowe was instrumental in creating a travel technology ‘dot.com’ and floating it on the London Stock Exchange (AIM). After 18 months as Marketing Director, he left to engage his previous passion in training and consultancy which he still does to this day, having created some of CIM’s earliest and most popular digital marketing workshops.
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.