With huge shifts in the digital marketing environment, marketers need to keep pace with the latest trends to ensure their strategy and approach continue to deliver. This course is an intensive one day advanced course to help marketers build stronger digital capabilities and crystallise their online vision and goals.

Who should attend?

This course assumes a working knowledge of digital media. Attendees who will benefit most from this course are marketing managers who have a responsibility for digital communications and a wider team.

Learning outcomes

  • Review digital trends and evaluate the impact on organisation / team
  • Examine the main principles of new media strategy and their impact on planning
  • Define a vision and set objectives for your digital marketing strategy
  • To review the role of brand, content, social media and search in digital marketing  
  • Understand the pros and cons of the range of digital tools
  • Map the appropriate digital tools to digital marketing/sales funnel
  • To provide a strategic focus on planning and managing digital marketing campaigns
  • Identify KPIs and deploy tools to monitor and improve your web marketing

Course Dates

Start Date End Date Location
21 Mar 2019 21 Mar 2019 Manchester
25 Apr 2019 25 Apr 2019 London
13 Jun 2019 13 Jun 2019 London
29 Aug 2019 29 Aug 2019 London
12 Sep 2019 12 Sep 2019 London
10 Dec 2019 10 Dec 2019 London


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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