With huge shifts in the digital marketing environment, marketers need to keep pace with the latest trends to ensure their strategy and approach continue to deliver. This course is an intensive one day advanced course to help marketers build stronger digital capabilities and crystallise their online vision and goals.

Who should attend?

This course assumes a working knowledge of digital media. Attendees who will benefit most from this course are marketing managers who have a responsibility for digital communications and a wider team.

Learning outcomes

  • Review digital trends and evaluate the impact on organisation / team
  • Examine the main principles of new media strategy and their impact on planning
  • Define a vision and set objectives for your digital marketing strategy
  • To review the role of brand, content, social media and search in digital marketing  
  • Understand the pros and cons of the range of digital tools
  • Map the appropriate digital tools to digital marketing/sales funnel
  • To provide a strategic focus on planning and managing digital marketing campaigns
  • Identify KPIs and deploy tools to monitor and improve your web marketing

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Non-Residential: £625
Member Non-Residential: £562
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
13 Sep 2018 13 Sep 2018 London
11 Dec 2018 11 Dec 2018 London

Course Director

Marina Ibrahim

Marina Ibrahim is an award-winning Marketing & Intercultural Leadership Consultant, Coach & Trainer. As strategic marketing practitioner with over 20 years’ experience in Marketing, Communication and Leadership with an international business background Marina has delivered international marketing campaigns across EMEA, focusing on brand and business development. Throughout her career, Marina ran successful marketing and strategic communication and training programmes supporting global companies such as Astra Zeneca, BMW, BP, Caterpillar, Commerzbank, Deutsche Bahn, EMI, GE, Heineken, Kellogg’s, Nike, PepsiCo, TUI, as well as start-ups and medium-sized companies. Marina, a CIM Course Director, holds a Marketing Degree, a Master’s Degree in Creative & Media Enterprise, an NLP Practitioner and a Personal Performance Coaching Diploma.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.