This programme explains how to align, manage and implement marketing communications in a structured way, so that the tools and messages are planned, co-ordinated and directed to achieve clearly defined objectives. It also gives delegates the opportunity to submit a communications plan six weeks after the programme and receive individual feedback from the course director.

Who should attend?

The programme is for marketing communications managers, marketing managers and product managers who need to adopt a structured approach to marketing communications. It is also relevant to executives who aspire to become marketing communications managers.

Managing Marketing Communications is an advanced level programme aimed at those in business to business, consumer and not-for-profit organisations. It is both strategic and tactical and is designed for delegates who already have some experience in marketing communications.

Learning outcomes

  • Assess your organisation's current marketing communications and suggest improvements.
  • Create an effective and workable marketing communications plan.
  • Conduct the right research on which to base the plan.
  • Set clear communications objectives.
  • Construct a strategy that is in line with corporate strategy, marketing strategy and your brand.
  • Define the right target stakeholders and ensure that the right messages and propositions are communicated to them.
  • Use the most appropriate tools of communication and ensure that they are working in harmony.
  • Measure the results of your communications plan.
  • Select an agency, brief them and evaluate them.


Residential: £2,055
Non-Residential: £1,875
Member Residential: £1,850
Member Non-Residential: £1,688
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
19 Mar 2018 21 Mar 2018 London
05 Jun 2018 07 Jun 2018 Manchester
17 Jul 2018 19 Jul 2018 Moor Hall
10 Dec 2018 12 Dec 2018 London

Course Director

Cole Hanrahan

Cole has developed and delivered marketing communications programmes for many major organisations. He has experience in winning contracts, advising companies on their marketing communications, providing communications solutions and assessing marketing communications plans. His approach is to help delegates understand what they need to do to achieve practical outcomes that can be applied in the workplace.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.