This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover the fundamental concepts of marketing and marketing communications, an introduction to digital marketing and marketing metrics.

Who should attend?

This workshop is ideal for new recruits in marketing or junior marketers who want to develop a rounded set of practical marketing skills over a short time period.

Learning outcomes

  • What marketing is, what it does and how to use it to improve your organisation’s profits.
  • Marketing communications – a solid grounding in the tools, techniques and approaches used in professional marcoms.
  • Principles of great copywriting – learn how to write outstanding and brand-building copy.
  • How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness.
  • How to use marketing metrics to measure marketing performance and measure ROI (Return on Investment).

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Residential: £2,975
Non-Residential: £2,615
Member Residential: £2,678
Member Non-Residential: £2,354
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
19 Nov 2018 23 Nov 2018 London


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.