Marketing Communications Masterclass

Overview

Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning, creation, implementation, delivery and analysis of campaigns alongside other specialist partner agencies where appropriate.

Who should attend?

This course is for managers whose role (or a part of it) involve the research, planning, development, delivery and analysis of marketing communications, for products, services and companies with different markets, segments and customer audiences.

Learning outcomes

• Understanding what makes ‘Great’ marketing communications campaigns.
• Creating customer profiles and Identifying audience desires and needs.
• Developing insightful communications strategies and plans.
• Best practice briefing and management of your agency or internal team.
• Creating effective integrated communications ideas and messages.
• Devising effective targeted media strategies and assessing media options.
• Setting appropriate budgets to meet marketing objectives.
• Measuring communications performance & creating your ROI template.