Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning, creation, implementation, delivery and analysis of campaigns alongside other specialist partner agencies where appropriate.

Who should attend?

This course is for managers whose role (or a part of it) involve the research, planning, development, delivery and analysis of marketing communications, for products, services and companies with different markets, segments and customer audiences.

Learning outcomes

  • Understanding what makes ‘Great’ marketing communications campaigns.
  • Creating customer profiles and Identifying audience desires and needs.
  • Developing insightful communications strategies and plans.
  • Best practice briefing and management of your agency or internal team.
  • Creating effective integrated communications ideas and messages.
  • Devising effective targeted media strategies and assessing media options.
  • Setting appropriate budgets to meet marketing objectives.
  • Measuring communications performance & creating your ROI template.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Residential: £1,315
Non-Residential: £1,225
Member Residential: £1,184
Member Non-Residential: £1,103
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
09 Aug 2018 10 Aug 2018 London
17 Oct 2018 18 Oct 2018 Moor Hall

Course Director

Nigel Pearcy

Nigel Pearcy has been in marketing services, working with major international blue chip companies for over 20 years. His work has been recognised with a range of international marketing effectiveness awards.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.