Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Given the importance of ‘the numbers’ for organisations – both commercial and not-for-profit – there’s never been a greater need for accountable marketing. This course will help you develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities, using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics.
This workshop has been designed for people who understand the critical importance of measuring and evaluating their marketing activities and expenditure, and are ready to invest some time and brainpower in developing a metrics-oriented approach to doing the best they can with the resources they’ve got, and who want to prove that their marketing actually works!
|Start Date||End Date||Location|
|29 Nov 2018||30 Nov 2018||London|
|26 Mar 2019||27 Mar 2019||London|
In 1999, Tony Rowe was instrumental in creating a travel technology ‘dot.com’ and floating it on the London Stock Exchange (AIM). After 18 months as Marketing Director, he left to engage his previous passion in training and consultancy which he still does to this day, having created some of CIM’s earliest and most popular digital marketing workshops.
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.