Product managers are responsible for end to end management of their products from short term profitability to long term sustainability.  To achieve this product managers need to be all-rounders able to devise marketing plans and metrics and manage their portfolios effectively. This course provides practical and usable formats for succeeding in these tasks contributing to improved profitability.

Who should attend?

Individuals who are currently in the role but need formal training in the strategic and tactical tools as well as those who are preparing for such a role.  Many companies use this course as qualifying training for all their product managers to ensure that best practice is applied consistently.

Learning outcomes

  • Use razor sharp analysis to develop winning product plans.
  • Create a positioning strategy.
  • Write and deliver a go-to-market plan.
  • Build a robust and sustainable product portfolio.
  • Price your products skilfully.
  • Choose, specify and develop new products.
  • Influence others building trust and support for your programs.
  • Work closely with marketing communications.
  • Understand and use financial metrics.
  • Build intangible value into your products.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Residential: £3,275
Non-Residential: £3,005
Member Residential: £2,947
Member Non-Residential: £2,704
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
02 Oct 2018 15 Nov 2018 Moor Hall

Course Director

Peter Charles Laver

Pete Laver provides consultancy on product issues and has established a reputation as one of the UK’s leading product and brand specialists. Following a career in the WH Smith Group he moved into training and consultancy and has led seminars all over the World for leading International companies from Virgin Galactica to Siemens And Rolls Royce. He holds a Master’s Degree in International Marketing.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.