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Overview

B2B marketing is evolving and social media is now an essential part of the B2B marketing mix. The digital landscape is a thriving, social environment with a growing number of techniques that businesses are exploiting including inbound and content marketing. Learn the latest techniques to engage with business customers in this social sphere to generate new leads, build relationships and nurture prospects through to conversion.

Who should attend?

This introductory level course is for marketers, digital marketing practitioners, sales and new business specialists who work in B2B marketing, who need to know more about social media.

Learning outcomes

  • Understand the latest trends in social media 
  • How to select tools relevant to your organisation 
  • How to evaluate and prioritise your social media options for B2B
  • Know which social media tools matter to your business and how to exploit them
  • Learn best practice tips for key B2B social channels such as Twitter, LinkedIn and YouTube
  • Learn best practice for writing blogs and influencing bloggers
  • Build and develop your online plan using a real life case study

Course Dates

Start Date End Date Location
30 Oct 2018 30 Oct 2018 London
03 Dec 2018 03 Dec 2018 London
23 Jan 2019 23 Jan 2019 London
04 Feb 2019 04 Feb 2019 London
18 Apr 2019 18 Apr 2019 London

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.