;

Overview

B2B marketing is evolving and social media is now an essential part of the B2B marketing mix. The digital landscape is a thriving, social environment with a growing number of techniques that businesses are exploiting including inbound and content marketing. Learn the latest techniques to engage with business customers in this social sphere to generate new leads, build relationships and nurture prospects through to conversion.

Who should attend?

This introductory level course is for marketers, digital marketing practitioners, sales and new business specialists who work in B2B marketing, who need to know more about social media.

Learning outcomes

  • Understand the latest trends in social media 
  • How to select tools relevant to your organisation 
  • How to evaluate and prioritise your social media options for B2B
  • Know which social media tools matter to your business and how to exploit them
  • Learn best practice tips for key B2B social channels such as Twitter, LinkedIn and YouTube
  • Learn best practice for writing blogs and influencing bloggers
  • Build and develop your online plan using a real life case study

Pricing

Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
23 Jan 2018 23 Jan 2018 London
09 Feb 2018 09 Feb 2018 London
18 Apr 2018 18 Apr 2018 London
19 Jul 2018 19 Jul 2018 London
17 Oct 2018 17 Oct 2018 London

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.