This course will help you plan integrated marketing communications that deliver. Marketing communications, whether above or below the line, cost time and money. This workshop will show you how a well thought-through communications plan, which demonstrates how all the tools, techniques and media will work together to drive the customer journey, will ensure your resources are used effectively and efficiently.
You may have specialised in one communications discipline and now need to take an overview. Perhaps you have moved to a managerial role and now need to create your first plan. Or maybe you have been planning communications for some time and simply want to reflect on your approach and gain some new ideas.
|Start Date||End Date||Location|
|30 Aug 2018||30 Aug 2018||London|
|31 Oct 2018||31 Oct 2018||London|
|08 Feb 2019||08 Feb 2019||London|
|21 Jun 2019||21 Jun 2019||London|
Vanessa Moon’s experience in marketing and brand stretches over 18 years. She is a highly experienced international trainer and consultant having worked with a host of leading fmcg, retail and financial service brands. She is consistently recognised as engaging and inspiring - with the knack of simplifying training tools and templates in ways that make them relevant and easy to implement for the business.
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.