Our Marketing Analysis Portal (MAP) identifies marketing capabilities within your organisation. As an integral part of our Corporate Training Solutions, this diagnostic tool allows you to directly identify individuals’ needs and highlight trends across your organisation. This enables you to be more targeted in your training and development efforts and maximise your investment.

Designed by CIM, MAP is built on our Professional Marketing Competencies. A framework of marketing abilities and a guide to the skills expected of capable and competent marketing professionals.

How it works

MAP asks your team a series of questions on marketing concepts, models and scenarios to analyse their academic understanding, experience and knowledge.

There are two different ways to understand the capabilities of your team.

• Linear – Questions asked are specific to the level of the individual e.g. if profiled as a
marketing manager, they will only be asked questions specific to this role

• Adaptive – Questions asked are initially specific to the level of the individual, however
depending on answers given, the questions will adapt to higher or lower levels e.g. if
profiled as a marketing executive, they answer questions at this level but the answers they
give could change the next question to a marketing manager or marketing coordinator role

Plus, after a period of time, MAP can be retaken to demonstrate progress made, and will show a
comparison of first and second results.

Sample report

Results are available to view in different formats as either a graph or table, and reports can be downloaded as an excel file or a PDF. Similarly, managers can view or download reports on the results from teams and departments. This gives greater visibility of what capabilities your teams have.

  • cim-marketing-analysis-portal-results-graph
  • cim-marketing-analysis-portal-results-table-3

How we can help your organisation

Contact us

Find out more about MAP and call us on +44 (0)1628 427250 or complete the form below.

** The Value of Marketing. CIM. August, 2017.
*** Building marketing and sales capabilities to beat the market. McKinsey & Company. March, 2015.
  • CoBrowse