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Need some help making your choice? Email us at training@cim.co.uk or call us on +44 (0)1628 427360.
Courses
Principles
Virtual
Brand Marketing Principles
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
Virtual
Proofreading and Copy Editing
Improve your editing process and develop professional proofreading skills.
Virtual
In-Person
Principles of Great Copywriting
The fundamentals of relevant and persuasive copywriting.
Virtual
Social Media Principles
Develop the skills to use social channels more effectively and increase customer engagement.
Virtual
GDPR Principles
How to deliver lawful and ethical marketing programs.
Virtual
In-Person
Marketing Principles
The core fundamentals of marketing: concepts, models, practices and techniques.
Virtual
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Virtual
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Virtual
Product Management Principles
The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
Virtual
New
Search Engine Marketing (SEM) Planning Principles
Plan Search Engine Optimisation (SEO) strategies and how to set up PPC Google Ads campaigns.
Virtual
Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
Virtual
Presentation Skills
How to become a confident, compelling and influential presenter.
Intermediate
Virtual
Digital Marketing Campaign Planning
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
Virtual
In-Person
Managing Projects and People
How to set-up, direct and tactically control marketing projects that produce results.
Virtual
Copywriting for PR
How to write newsworthy press releases and engaging employee communications.
Virtual
Managing The Brand
Best practice in brand management; from defining the brand to brand plan and marketing activation.
Virtual
Leadership Skills for New Managers
Discover the critical skills and confidence to become an effective leader.
Virtual
Distinctive Brand Asset Management
How to manage an effective brand identity strategy.
Virtual
Internal Communications
How to deliver a powerful Internal Communications strategy and plan.
Virtual
Storytelling for Persuasive Presentations
Create presentations that are more effective, compelling, insightful and actionable.
Virtual
Managing the Sales Team
How to motivate and manage professional sales teams.
Virtual
Business Negotiation Skills
How to get the best results using a persuasive, but still collaborative, negotiation style.
Virtual
In-Person
Introduction to Strategic Marketing
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
Virtual
Consumer Marketing Law
How to deliver successful, lawful, profitable, and ethical consumer marketing programmes.
Virtual
Digital Marketing in Practice
Exploring the latest digital marketing trends, tools, and techniques.
Virtual
Developing Your Key Accounts
Essential strategies for winning and growing key accounts.
Virtual
B2B Digital Marketing Strategy and Techniques
How to align your B2B digital marketing strategy with business and sales objectives.
Virtual
Sales and Business Development Skills
Build your pipeline with quality leads which convert into high paying clients.
Virtual
Behavioural Economics
Increase marketing effectiveness by changing behaviour.
Virtual
In-Person
Brand Storytelling
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
Virtual
Creative Brief
Ensure your creative briefs are distinctive and insightful.
Virtual
Digital Copywriting for Social & Content
How to write copy that engages audiences, improves communication and builds your brand.
Virtual
Content Marketing
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
Virtual
Data & Marketing Analytics
How to use analytics to improve marketing effectiveness and maximise your ROMI (Return on Marketing Investment).
Virtual
Personal Branding
Supercharging Your Personal Impact.
Virtual
B2B Marketing Communications
Plan high-impact B2B communications that drive sales using a 5-step framework.
Virtual
Facebook & Instagram (Meta) Advertising
How to develop and run results-driven Facebook (Meta) advertising campaigns.
Advanced
Virtual
Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Virtual
Customer Experience Management
How to create and develop a customer experience strategy and how to align it with business strategy.
Virtual
Copywriting Masterclass
How to write brilliantly effective copy, every day.
Virtual
Digital Marketing Strategy Masterclass
How to develop your digital marketing strategy and implement advanced digital channel techniques.
Virtual
Content Strategy
Build a measurable and effective content marketing strategy using a 9-step framework.
Virtual
Sponsorship Masterclass for Marketers
How to develop an effective sponsorship strategy.
Virtual
Sustainable Brand Strategy
How to develop an ethical and sustainable brand strategy.
Virtual
Strategic Marketing Masterclass
The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
Virtual
Key Account Management (KAM) Masterclass
Maximise your key customer's potential through a strategic, relationship-based account management process.
Virtual
Social Media Strategy Masterclass
How to develop a highly effective social media marketing strategy.
Virtual
Innovation and New Product Development Masterclass
New Product Development and the Innovation Process.
Virtual
International Brand Strategy
How to develop a successful global brand strategy.
Virtual
Strategic Leadership for Marketers
Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
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Thank you for your enquiry
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