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Overview

This workshop is for people who want to think in a truly conceptual way about their writing. You’ll learn how to produce creative responses to a marcoms brief and think about combining words and images in striking ways. During the course, you’ll get involved in brainstorming sessions more normally associated with ad agencies and learn to dramatise propositions more effectively.

Who should attend?

For people who have previously attended our Principles of Great Copywriting workshop and also experienced marcoms practitioners, who liaise with agencies or produce creative work in-house.

Learning outcomes

  • How to judge the quality of a creative brief and get the information you need for your work.
  • Approaches to brainstorming marcoms and advertising concepts.
  • The relationship between art direction and copy.
  • Sustaining a message across multiple executions and media.
  • How to work more adventurously with tone of voice.

Course Dates

Start Date Days Location
04 Nov 2019 1 London
 
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Course Director

Phil Woodford

Phil is a highly experienced copywriter and former creative director, who works for a range of clients in the UK and continental Europe. He started his career marketing conferences, before pursuing a more creative role. After working in-house for a direct marketing business, he spent ten years in advertising agencies before becoming self-employed and combining his writing with training and lecturing. Phil is an Associate Lecturer at University of the Arts London and also teaches at INSEEC U, the largest private university network in France. Each week, he co-hosts a weekly news review show on Colourful Radio, broadcast from London’s Africa Centre.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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