;

Overview

This workshop is for people who want to think in a truly conceptual way about their writing. You’ll learn how to produce creative responses to a marcoms brief and think about combining words and images in striking ways. During the course, you’ll get involved in brainstorming sessions more normally associated with ad agencies and learn to dramatise propositions more effectively.

Who should attend?

For people who have previously attended our Principles of Great Copywriting workshop and also experienced marcoms practitioners, who liaise with agencies or produce creative work in-house.

Learning outcomes

  • How to judge the quality of a creative brief and get the information you need for your work.
  • Approaches to brainstorming marcoms and advertising concepts.
  • The relationship between art direction and copy.
  • Sustaining a message across multiple executions and media.
  • How to work more adventurously with tone of voice.

Course Dates

Start Date Days Location
26 Jul 2019 1 London
 
Add to Basket
Added
 
Book Now
29 Aug 2019 1 London
 
Add to Basket
Added
 
Book Now
26 Sep 2019 1 London
 
Add to Basket
Added
 
Book Now
04 Nov 2019 1 London
 
Add to Basket
Added
 
Book Now
16 Dec 2019 1 London
 
Add to Basket
Added
 
Book Now

Course Director

Phil Woodford

Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe INSEEC. He blogs at www.108thstreet.co.uk

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

X

Are these courses for you?

If so please continue to add any extra courses to your cart or check out.

Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
or click on the 'Need Help' icon that has appeared to the right.

  • CoBrowse