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Overview

Advanced Must Know Law for Marketers is ALL about the practical application of the law as it affects marketers and sales professionals in the delivery of their marketing strategy. Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations that shape marketing in the 21st century.

Who should attend?

This course has been developed for marketing professionals, business owners and managers. It is designed for delegates with the responsibility to commission, design and/or manage their organisation’s marketing strategy and budgets.

Learning outcomes

• How to commission, develop and deliver compliant marketing campaigns; whether prospecting, lead generating, nurturing, profiling or selling, be confident your actions will not land you in ‘hot water’.
• You will gain new in-depth knowledge of:
• Contract law.
• Intellectual property including copyright.
• Trademarks and ‘passing-off’.
• Marketing communications.
• Comparative advertising.
• GDPR and ePrivacy laws.
• Social media and user generated copy.
• Unfair commercial practices and consumer rights.
• Competitions, prize draws.
• ASA CAP Code.
• Understand the role of the Regulators, including the ASA and the Information Commissioner, learn what do they do, what powers they have and how to keep on the right side of them.

Course Dates

Start Date Days Location
Please select course type: Residential: Non-residential:
14 Jan 2020 2 Cookham
 
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26 May 2020 2 London
 
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Course Director

Duncan Smith

Duncan Smith is the principal trainer for specialist consultancy iCompli® Ltd. who have trained and advised clients on information law and privacy issues since 2004. Combining a unique skillset of business process, marketing, information law and privacy laws enables Duncan to identify, understand AND solve many of today’s privacy challenges.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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Email us at training@cim.co.uk
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