Great marketing communications come from great agency relationships and if you’re a client you want to set the pace and demand outstanding work from agency partners. This course provides guidelines and practical tips on how to work efficiently with agency partners, to develop effective creative campaigns and ultimately gain the associated business results. Topics covered include:
• Building a client agency relationship
• Agency brief and briefing
• Evaluating creative presentations
• Managing an agency

Who should attend?

This course is aimed at all levels within a marketing department, where there is a desire to get the maximum from their agency partners. It is not specific to one sector and is applicable to advertising, design, digital, DM, PR, promotions, events, B2C and B2B, local and international agencies.

Learning outcomes

  • How to understand agency partners
  • How to write an effective agency brief
  • How to get the maximum out of the creative process
  • How to build long term mutually beneficial agency relationships

Course Dates

Start Date Days Location
18 Jun 2019 1 London
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27 Aug 2019 1 London
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08 Oct 2019 1 London
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03 Dec 2019 1 London
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Course Director

Abigail Dixon

Abigail has over 18 years experience in brand management, strategic planning, communication plans, campaign activation and agency management, as well as training and capability. She has worked on many Household brands across multiple markets and sectors both client’s side and consultancy capacity creating and delivering brand growth through strategy, communications and NPD. Her approach is to empower you to deliver your strategic and communications plans through the appropriate communication platforms and ensure you deliver a strong return on investment. Email marketing is one of many communication platforms that we can leverage and she has recently built and implemented a capability program to roll out new digital platforms, including email to over 1500 marketers globally.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.


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