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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Great marketing communications come from great agency relationships and if you’re a client you want to set the pace and demand outstanding work from agency partners. This course provides guidelines and practical tips on how to work efficiently with agency partners, to develop effective creative campaigns and ultimately gain the associated business results. Topics covered include:
• Building a client agency relationship
• Agency brief and briefing
• Evaluating creative presentations
• Managing an agency
This course is aimed at all levels within a marketing department, where there is a desire to get the maximum from their agency partners. It is not specific to one sector and is applicable to advertising, design, digital, DM, PR, promotions, events, B2C and B2B, local and international agencies.
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