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This course is designed to provide marketers with a solid grounding in B2B digital marketing covering the key digital channels, tools and techniques to get you started.  You will learn how to create a B2B digital marketing plan as well as measuring  and evaluating your digital marketing activity. We will also be providing tips and guidance on managing ever decreasing budgets, showing you how to create digital marketing campaigns at low cost. The course is delivered virtually over 6 consecutive weekly 90-minute evening sessions at 18:30 to 20:00. 

Session 1: B2B Digital Marketing Communications Mix 
Session 2: Digital Marketing (Email, Website & Mobile Marketing) 
Session 3: B2B Search Engine Marketing (PPC and Organic Search) 
Session 4: B2B Content Marketing  
Session 5: B2B Social Media Marketing  
Session 6: B2B Digital Marketing Planning and Measurement 

For more information, booking and scheduled dates/times please call +44 (0)1628 427360

Who should attend?

Designed for marketers, who want to get a better understanding of B2B digital marketing campaign development, delivery and measurement. This course is suitable for those who are new to B2B digital marketing. No prior knowledge of this topic is required.  

Learning outcomes

B2B Digital Marketing Communications Mix 

  • Introduction to B2B marketing and B2B digital marketing 
  • Understand how to select the right digital marketing channels 
  • Learn techniques such as paid, earned and owned 

Digital Marketing (Email, Website & Mobile Marketing) 

  • Best practices in B2B email marketing  
  • How to create mobile friendly email  
  • Understanding websites and B2B UX 
  • How to use and leverage mobile marketing 

B2B Search Engine Marketing (PPC and Organic Search) 

  • Introduction to B2B search engine marketing  
  • How to plan a PPC campaign 
  • The importance of keyword management and planning 
  • Learn about organic search to include on-page and off-page SEO 

B2B Content Marketing  

  • How to develop B2B buyer personas  
  • How to identify themes and topics for content 
  • Learn about different B2B content formats 
  • Hear about how to create B2B content on a shoestring 

B2B Social Media Marketing  

  • Understand the main social media marketing channels in B2B 
  • Key tips on leveraging social media channels such as X/Twitter, LinkedIn, Instagram, YouTube, Facebook 
  • Hear case studies about how companies use social media to acquire and retain customers 
  • Learn about different ways to analyse social media marketing in B2B 

B2B Digital Marketing Planning and Measurement 

  • How to create a B2B digital marketing plan  
  • How to track and measure B2B digital marketing 
  • Learn how to select the right metrics, and to identify the right KPIs 
  • How to interpret metrics and measure your marketing effectiveness 

Course Dates

Start Date Duration Location
27 Feb 2024 9hrs Virtual
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Course Director

Simon Hall

A Senior Marketing Director with around 25 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; other roles held were EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer as well as senior roles at Toshiba, Dell, and Philips. Simon has over 2 decades of experience in B2B digital marketing and has been working with hundreds of organisations in creating and rolling out B2B digital marketing strategies and initiatives. He is also author of the books ‘Innovative B2B Marketing’ and ‘B2B Digital Marketing strategy’.


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