Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk

Overview

Every B2B marketer needs to understand how to exploit digital marketing channels, tools and techniques in order to effectively communicate their customer value proposition and support the business.

This practical one-day course will equip you with the knowledge to:

  • Plan and implement B2B digital marketing campaigns
  • Select the right B2B digital marketing channels
  • Create great content that increases customer engagement
  • Use social media to generate awareness/ generate leads
  • Evaluate campaign performance and demonstrate ROI

Who should attend?

This workshop is designed for anyone wanting to gain a better understanding of B2B digital marketing techniques and how to apply them It’s especially useful for those new to B2B digital marketing.

Learning outcomes

  • Understand changes in buying behavior
  • Identifying purchase decision influences
  • Understand the B2B digital marketing planning process
  • How to select B2B digital marketing channels
  • Identifying great content
  • How to create a content plan
  • Understanding different social media channels
  • How to apply social media to generate awareness
  • How to use mobile channels
  • How to identify key metrics for different marketing goals
  • Key B2B digital marketing technologies
  • Use of case studies to illustrate best practice

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Simon Hall

A Senior Marketing Director with around 25 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips. Simon has over 2 decades of experience in international business and marketing roles; helping organisations build and expand their business in overseas markets to include EMEA, APAC, USA and South America. Author of the book ‘Innovative B2B Marketing’.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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