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Overview

Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business.

This practical one-day course will equip you with the knowledge to:
• Plan, and run B2B digital marketing campaigns
• Select the right B2B digital marketing channels
• Create great content that increases customer engagement
• Use social media to generate awareness/ generate leads
• Evaluate campaign performance and show ROI

Who should attend?

This workshop is designed for people who want to get a better understanding of B2B digital marketing techniques and understand how to apply them It’s especially useful for people new to B2B digital marketing.

Learning outcomes

• Understand changes in buying behavior
• Identifying purchase decision influences for marketing purposes
• Selecting B2B digital marketing channels
• Using digital channels for different marketing goals
• Identifying great content
• How to use mobile channels
• How to create a content plan,
• How to map content
• Understanding different social media channels
• How to apply social media to generate awareness or capture leads
• B2B Digital marketing planning process
• How to identify key metrics for different marketing goals
• Key B2B digital marketing technologies
• Use of case studies during course to illustrate areas of digital marketing

Course Dates

Start Date Days Location
21 Nov 2019 1 London
 
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09 Dec 2019 1 London
 
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03 Feb 2020 1 London
 
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02 Mar 2020 1 London
 
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14 Apr 2020 1 London
 
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17 Jun 2020 1 London
 
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Course Director

Simon Hall

A Senior Marketing Director with around 25 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips. Experience of marketing across all sectors, including consumer, small and medium business, large enterprise, private and public vertical sectors, and global. Author of the book ‘Innovative B2B Marketing’.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
or click on the 'Need Help' icon that has appeared to the right.

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