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Overview

This course will look at the key social media platforms and how they can be used successfully in B2B Marketing. Delegates will understand the opportunities social media marketing offers for the B2B sector, develop the skills to use the relevant social channels more effectively, learn how to grow and engage audiences and how to measure the success of B2B social media campaigns

Who should attend?

B2B Marketers who need to know more about social media, so they can assess its relevance, plan an approach and implement B2B social media campaigns. It would also benefit individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.

B2C marketers should attend Social Media Principles. Please click on the link below:
https://www.cim.co.uk/training/list-courses/social-media-principles/

Learning outcomes

• Social media trends and implications for B2B marketers
• B2B social media strategy – the importance of thought leadership
• The steps for building B2B content
• The 4 stages of customer engagement and how to use them to plan which social media platforms to use in the B2B sector
• Channels to be used for acquiring new customers – influencing key B2B influencers and social ads for B2B
• How to build participation and engagement – blogging, LinkedIn, YouTube, Facebook and Twitter
• Creating sharable B2B content
• Learn about tools that measure success and monitor social media mentions

Course Dates

Start Date Days Location
03 Dec 2019 1 London
 
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28 Jan 2020 1 London
 
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27 Feb 2020 1 London
 
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14 Apr 2020 1 London
 
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Course Director

Nick Baggott

Nick Baggott FCIM FIDM has been a CIM Course Director for CRM & Digital for 8 years. He is MD of Navigate Consulting Ltd & works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to floatation.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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