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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
You already feel comfortable with writing copy but feel you could push yourself further. In this highly interactive two-day course, you will get the opportunity to collaborate with others on an adventurous challenge: taking a consumer campaign brief and then developing and executing creative solutions. Specifically, you will be tasked to develop a B2C copy strategy relevant to the different stages in the customer journey for a new and innovative product launch.
You will be asked to generate and present initial concepts for the campaign, before going on translate them into a range of material across digital media, including banner ads, video scripts, blogs, social posts, infographics and longer pieces of web content.
It’s an excellent opportunity to practise your writing skills in a constructive environment, where you will receive tips, guidance and feedback from a highly experienced trainer and former creative director.
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