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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Brand identity is essential for differentiation and authentication; it communicates how the organisation wishes to be perceived and positions the brand in its marketplace. Learn with practical exercises and world-class examples, how to communicate a brand idea through its identity. Delegates will consider how each element of the identity contributes to the brands perception: name, strapline, logo, mascots, colour, typography and aesthetics. This course covers the subject from creative brief through implementation to brand guardianship. This is a creative and inspirational course and delegates will be asked to create a mood board to illustrate their understanding of the subject.
This introductory course is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.
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