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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
With such a crowded online environment and the extraordinary pressure on our attention spans, it can sometimes seem harder than ever for marketers to cut through. Good copywriting is critical to engaging readers and encouraging clicks, but what techniques make the difference between advertising copy that catches the eye and copy which is ignored?
In this interactive one-day course, you’ll learn about effective headline writing and discover how your words interact most effectively with imagery, video and animation. You’ll also explore the psychology of engagement and the reasons why some communications fail while others succeed. As part of the course, you’ll have the opportunity to explore and analyse successful digital advertising campaigns and work on practical, collaborative exercises to generate copy during the session.
You may be a marketer who takes responsibility for writing digital advertising copy or someone who reviews the work of agencies. Equally, you may be starting out in your career as an in-house or agency copywriter, looking for tips and guidance on your craft.
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