This is a practical, hands-on workshop for those who already have some experience of writing in a marketing context and want to hone their skills. In the morning, you will work collaboratively to create concepts, headlines and short pieces of body copy for a consumer advertising campaign across print and digital media. In the afternoon, you will have the opportunity to write longer pieces of copy for a B2B environment, including web and blog content. Throughout the day, you will be supported through the process with tips on methodology and technique, as well as inspiring examples. You will also receive constructive critique from a highly-experienced copywriter and creative director.

Who should attend?

You are likely to be working in a marketing, communications or design role, in which you’re expected to write copy. Having already built up an understanding of the fundamentals – either through experience or having attended our Principles course – you are now ready to push yourself further and take your skills to the next level.

Learning outcomes

You will have greater confidence in:
• Applying copywriting techniques to a variety of different settings
• Working collaboratively and conceptually on the creation of marketing communications
• Experimenting with your writing to achieve more impact
• Using copy as an effective tool in selling and persuasion
• Critiquing constructively the copy produced by others

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Phil Woodford

Phil is a highly experienced copywriter and former creative director, who works for a range of B2B clients in the UK and continental Europe. He started his career in a business-to-business setting, marketing conferences for an engineering institute. After working in-house for a direct marketing business, he spent ten years in advertising agencies before becoming self-employed and combining his writing with training and lecturing. Phil is an Associate Lecturer at University of the Arts London and also teaches at INSEEC U, the largest private university network in France. Each week, he co-hosts a weekly news review show on Colourful Radio, broadcast from London’s Africa Centre.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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