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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.
A value proposition creates a perception of value in your customers’ minds. Whether you’re marketing a brand, a product or a service, your value proposition explains the unique benefits you offer.
This course puts marketing front and centre of the value proposition strategy. VPs link product development, marketing and sales, aligning communications across the organisation and with your customers. A great value proposition helps you define your marketing strategy, generating your branding framework and supporting your marketing campaigns.
In this intensive, practical workshop, you’ll explore a strategy for crafting value propositions and translating them into coherent, compelling communications. Throughout the workshop, you’ll be writing and reviewing VPs for your own company, organisation, products or services. You’ll also have the opportunity to share your ideas with your workshop colleagues and take inspiration from other industries and sectors.
This workshop is designed for marketing professionals, business owners and agency professionals responsible for designing and delivering value propositions.
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