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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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Customer Experience (CX) is no longer a buzz word, it is a necessity for brand owners. Customers use different channels to start and complete a single transaction and expect consistent interactions from brand owners. It is the task of CX to stay on top of this and other challenges to deliver a seamless experience across all touchpoints.
To deliver CX that increases satisfaction and removes barriers of engagement, we need to understand the science behind how our customers make decisions and interact with our brands. This course is highly interactive with the latest tools and techniques from brain, behavioural and marketing science.
In the hands-on workshop, you will learn and work through a simple 6-step framework for managing touchpoints. In each step you will discover practical templates and principles to improve your CX efforts for a lasting impact. The workshop follows an iterative process, meaning you will have specific and clear actions across key touchpoints for your brand at the end of the workshop.
This course is designed for anyone who is involved in CX and wants to improve customer satisfaction and engagement across touchpoints.
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Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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