The workshop is intended to provide you with the confidence and understanding needed to undertake or to manage market research projects. There will be less time wasted in looking for information that is of limited use and more efficient delivery of information tailored to specific needs. The use of checklists will ensure that objectives are clearly specified, the correct target respondents are chosen, the questionnaire is well designed and the overall information requirements are matched with the output. Building the picture in an efficient and timely manner will support the business decisions to be made.

Who should attend?

Whether you are in a market research role or in a general marketing or marketing communications role- (and sometimes asked to take responsibility for the market research function) this course will develop your capability in handling the information requests from others and give you some appreciation of how customer and client satisfaction research can improve the development and delivery of products and services to both consumers and companies- and help in providing an edge in delivering a superior customer experience.


Learning outcomes

• Understand the 10 steps of a market research project
• Write an effective research brief
• Undertake desk research to uncover existing information
• Manage your relationship with external agencies
• Choose between alternative methodologies
• Select and evaluate an appropriate sample
• Construct an effective questionnaire
• Analyse the data outputs
• Draw conclusions and make recommendations


Course Dates

Start Date Days Location
25 Feb 2020 1 London
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Course Director

Jean Sutton

Jean has been a member of the CIM Expert Delivery Team for almost 20 years and runs qualifications and tailored courses both open and company specific. Clients for those courses have included 3M, Microsoft, Nissan and Coca Cola as well as Oxford University Press and City and Guilds.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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