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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
The workshop is intended to provide you with the confidence and understanding needed to undertake or to manage market research projects. There will be less time wasted in looking for information that is of limited use and more efficient delivery of information tailored to specific needs. The use of checklists will ensure that objectives are clearly specified, the correct target respondents are chosen, the questionnaire is well designed and the overall information requirements are matched with the output. Building the picture in an efficient and timely manner will support the business decisions to be made.
Whether you are in a market research role or in a general marketing or marketing communications role- (and sometimes asked to take responsibility for the market research function) this course will develop your capability in handling the information requests from others and give you some appreciation of how customer and client satisfaction research can improve the development and delivery of products and services to both consumers and companies- and help in providing an edge in delivering a superior customer experience.
• Understand the 10 steps of a market research project
• Write an effective research brief
• Undertake desk research to uncover existing information
• Manage your relationship with external agencies
• Choose between alternative methodologies
• Select and evaluate an appropriate sample
• Construct an effective questionnaire
• Analyse the data outputs
• Draw conclusions and make recommendations
|12 Sep 2019||1||London||
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