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Overview

This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately upon your return to the office.

Day 1: The Challenges of Digital Marketing, SEO and PPC
Day 2: Social Media, Content Marketing, Websites, Affiliate Marketing and Display Advertising
Day 3: Email Marketing, Analytics and Digital Marketing Planning & Strategy

Who should attend?

This is a practical course for anyone involved with the hands-on management of digital channels. You may be working client side or agency side, either in a digital marketing role or a broader marketing role. No previous digital marketing experience is required.

Learning outcomes

• Create and/or improve a programme for measuring and improving digital media effectiveness
• Audit current approaches and identify areas for improving performance
• Planning integrated digital marketing campaigns
• Targeting and persona development
• Developing an online value proposition
• Search engine optimisation (SEO)
• Pay per click (PPC) marketing including Google Ads
• Display advertising: formats, targeting and programmatic
• Social Media including Facebook, Twitter, Blogging, Instagram, Pinterest, YouTube LinkedIn
• Content Marketing: developing a content calendar
• Partner marketing including affiliate marketing
• Online advertising including ad networks and behavioural targeting
• Email marketing including personalisation and automation
• Site content and copy
• Digital analytics: an introduction to Google Analytics

Course Dates

Start Date Days Location
30 Oct 2019 3 London
 
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04 Nov 2019 3 Birmingham
 
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27 Nov 2019 3 Cookham
 
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18 Dec 2019 3 London
 
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08 Jan 2020 3 London
 
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27 Jan 2020 3 London
 
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10 Feb 2020 3 London
 
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26 Feb 2020 3 Cookham
 
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30 Mar 2020 3 London
 
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Please select course type: Residential: Non-residential:
29 Apr 2020 3 Cookham
 
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27 May 2020 3 London
 
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10 Jun 2020 3 Birmingham
 
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24 Jun 2020 3 London
 
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Course Directors

This course may be run by any of the following Course Directors:-

Daniel Rowles

Ciaran Rogers

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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