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20%* off all training courses booked in July. Use code: SUMMER20 *T&Cs apply

Discount (SUMMER20) applies to training courses running in July, August and September 2019. See full terms and conditions.

Overview

The digital marketing masterclass will help those with good knowledge of digital marketing, take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course will allow delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment (ROI).

Who should attend?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

Learning outcomes

  • Digital marketing in perspective - challenges, trends and changes.
  • Advanced channel techniques - SEO, social media, e-mail, display.
  • In-depth analytics - analysis, funnels, reporting and ROI.
  • Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation.

Course Dates

Start Date Days Location
29 Jul 2019 2 London
 
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Please select course type: Residential: Non-residential:
17 Oct 2019 2 Cookham
 
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Course Directors

This course may be run by any of the following Course Directors:-

Daniel Rowles

Ciaran Rogers

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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