|Member Virtual:||Log in for prices|
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This highly interactive virtual course will help you develop a digital marketing strategy that you can take away and implement in the real-world. Using practical tools, techniques and frameworks throughout, the course will help you develop a strategy that is both customised to your unique situation and can be implemented with the resources you have available. Over a six-week period, you’ll join a group of fellow participants for a weekly 2-hour session led by highly experienced digital marketing practitioner. Each session builds on the previous one to increase your knowledge and build a strategy plan that you can take away and implement.
You’ll be provided with a strategy framework document that you can customise and build throughout the 6 sessions, with the final session giving you an opportunity to pitch back your plan to your peers.
Week 1: Digital marketing in perspective - challenges and trends
Week 2: Digital marketing strategy: analysis, targeting and personas
Week 3: Objectives, KPIs and building a measurement framework
Week 4: Developing an OVP and channel considerations
Week 5: Planning integrated digital marketing campaigns
Week 6: Measurement, iteration and ROI & final strategy workshop
This course is for anyone with responsibility for planning and creating a digital strategy in any type of organisation.
By the end of the course you will be able to:
|No Course Dates Available|
This course may be run by any of the following Course Directors:-
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
We are currently having a technical issue with this form.
If your web browser is using 'Ad Blocker' technology this may interfere with the rendering of the form.
Please either turn it off temporarily, or add 'https://analytics-eu.clickdimensions.com' to any 'whitelist' it may contain.
Thank you for your patience.
If so please continue to add any extra courses to your cart or check out.
Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at email@example.com
or click on the 'Need Help' icon that has appeared to the right.