This highly interactive virtual course will help you develop a digital marketing strategy that you can take away and implement in the real-world. Using practical tools, techniques and frameworks throughout, the course will help you develop a strategy that is both customised to your unique situation and can be implemented with the resources you have available. Over a six-week period, you’ll join a group of fellow participants for a weekly 2-hour session led by highly experienced digital marketing practitioner. Each session builds on the previous one to increase your knowledge and build a strategy plan that you can take away and implement. 

You’ll be provided with a strategy framework document that you can customise and build throughout the 6 sessions, with the final session giving you an opportunity to pitch back your plan to your peers.

Week 1: Digital marketing in perspective - challenges and trends 
Week 2: Digital marketing strategy: analysis, targeting and personas 
Week 3: Objectives, KPIs  and building a measurement framework 
Week 4: Developing an OVP and channel considerations 
Week 5: Planning integrated digital marketing campaigns 
Week 6: Measurement, iteration and ROI & final strategy workshop

Who should attend?

This course is for anyone with responsibility for planning and creating a digital strategy in any type of organisation. 

Learning outcomes

By the end of the course you will be able to: 

  • Develop and build a digital marketing strategy
  • Identify business ‘blocks’ that can slow down or prevent the effective implementation of your digital strategy
  • Build personas and user journey maps to help you develop effective digital plans
  • Understand the core tactical consideration to allow you to review activity effectively 
  • Understand and analyse web and social analytics for integration into measurement frameworks
  • Build effective measurement plans to ensure the ongoing effectiveness of your strategy

Course Dates

Start Date Duration Location
No Course Dates Available

Course Directors

This course may be run by any of the following Course Directors:-

Daniel Rowles

Ciaran Rogers


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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