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20%* off all training courses booked in July. Use code: SUMMER20 *T&Cs apply

Discount (SUMMER20) applies to training courses running in July, August and September 2019. See full terms and conditions.

Overview

This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately upon your return to the office.

Who should attend?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

Learning outcomes

• Create and/or improve a programme for measuring and improving digital media effectiveness
• Audit current approaches and identify areas for improving performance
• Search engine optimisation (SEO)
• Pay per click (PPC)marketing including Google AdWords
• Social Media including Facebook, Twitter, Blogging, etc.
• Partner marketing including affiliate marketing
• Online advertising including ad networks and behavioral targeting
• Email marketing including deliverability
• Site content and copy
• Digital Marketing Strategy and Planning

Course Dates

Start Date Days Location
Please select course type: Residential: Non-residential:
04 Sep 2019 3 Cookham
 
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18 Sep 2019 3 London
 
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25 Sep 2019 3 Manchester
 
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30 Oct 2019 3 London
 
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04 Nov 2019 3 Birmingham
 
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Please select course type: Residential: Non-residential:
27 Nov 2019 3 Cookham
 
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18 Dec 2019 3 London
 
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Course Directors

This course may be run by any of the following Course Directors:-

Daniel Rowles

Ciaran Rogers

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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