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British Film Institute Video Editing Essentials for Marketers training courseCourse part of the CIM Affiliate Programme - with British Film Institute (BFI)

The skills needed to create, commission, edit and distribute film and video are essential to capitalise on film as a key communication tool. BFI and CIM have partnered to enhance the film and video capability of marketing professionals, recognising the breadth of skills required of modern marketers.

Filmmaking and Video Production (2 days)
In this highly practical course, you will learn to capture key shots, using your smartphone, iPad or DSLR camera and edit it into a promotional video style of your choosing using Adobe Premiere. The course director will guide attendees through the principles of shooting and editing including lighting, blocking and framing scenes, and highlight examples of video marketing such as thought leadership and interviews to get you thinking creatively.

Video Editing Essentials (2 days)
Learn how the quality and impact of your content can be dramatically increased during editing and post-production, as you are taken through practical exercises in shaping story and adding effects in a professional workflow using Adobe Premiere. You will spend time independently shooting footage using your smartphone, iPad or DSLR camera which you will use to edit for the first exercise. In the second exercise, you will be provided with the raw footage and audio professionally captured by the BFI and asked to edit it into a compelling marketing video.

Who should attend?

This programme has been designed to equip marketers with the expertise to shoot and edit professional video content. It is offered at a reduced rate so participants can take full advantage of the BFI's course slate.

Next programme dates:

Filmmaking and Video Production

05/10/2021 & 06/10/2021

Video Editing Essentials

19/10/2021 & 20/10/2021

For more information, booking and alternative dates please call +44 (0)1628 427360

Learning outcomes

Filmmaking and Video Production

  • Practical experience of planning, shooting and editing video
  • Learn editing basics on Adobe Premiere
  • Understand the basics of storytelling and how  to produce engaging video content
  • Understand the preparation and planning that goes into filmed projects, including idea generation, storyboarding, scripts and shot lists
  • Insight into blocking and lighting scenes

Video Editing Essentials

  • Learn how to edit video content using Adobe Premiere
  • Understand how post-production can improve the quality of promotional content
  • Understand the basics of storytelling and editing to enhance narrative
  • Understand pace and rhythm and the impact of genre on editing styles
  • Learn how blocking a scene creates continuity of action
  • Add effects, transitions, titles and video generators to enhance your video
  • Learn to export video content from Adobe Premiere

As part of the onboarding process, students will complete a short questionnaire to help their tutor understand their existing experience and goals for the course.


Like so many crafts there are skills you can learn that will really impact your chances of success, and who better to give you these insights than the British Film Institute?”

Keith Weed, former Unilever CMO and Independent Board Director for WPP and Sainsbury’s
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Course Directors

This course may be run by any of the following Course Directors:-

Paul Cotrulia, BFI

Sa-Ra Zwarteveen, BFI

Claudy Op den Kamp

Virtual delivery

Our virtual delivery format is designed to deliver an engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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