British Film Institute Video Editing Essentials for Marketers training courseCourse part of the CIM Affiliate Programme - with British Film Institute (BFI)




Video is a key communication tool for modern marketers. The BFI and CIM have partnered on a range of courses to enhance filmmaking skills and knowledge.

In this interactive one-day course, you will be introduced to the benefits and principles of video for marketers. The course director will begin by highlighting examples of video marketing trends and providing context and insight around the power of the moving image. You will explore the entry level considerations and knowledge needed in planning, shooting and editing video using a smartphone or camera to get you started on your learning journey.

As part of the onboarding process, delegates will complete a short questionnaire to help their tutor understand their existing experience and goals for the course.

BFI also offer Filmmaking Essentials for Marketers Intermediate Level Course. The BFI's Filmmaking Essentials for Marketers is a practical two-day intermediate course that has been designed to complement the principles course. Students build their skills by shooting material on their smartphone and practice editing in Adobe Premiere Pro.  For more information and booking please call +44 (0)1628 427360 or visit the course page.

Who should attend?

This course is suitable for anyone who wants to understand the principles of creating video content in a marketing context. Attendees will be aware of the popularity of the medium, but want to understand how it can be used and the key info to get you started.

Learning outcomes

  • Learn about the power of the moving image
  • Get to grips with different types of marketing videos
  • Avoid capturing bad quality video
  • Recognise and practice key planning components of a shoot
  • Improve your understanding of shooting basics on smartphone or DSLR camera
  • Learn useful transferable skills for commissioning video content


Filmmaking Principles for Marketers 

"Paul was a great teacher and I learnt a lot more than I thought I would. I would recommend to a friend."

Archive David, Marketing and Operations Assistant Aerogility

Filmmaking Principles for Marketers

"The lighting section was particularly useful."

Glen Mann, Content Marketing Coordinator Imperial College Business School

Course Dates

Start Date Duration Location
No Course Dates Available

Course Directors

This course may be run by any of the following Course Directors:-

Paul Cotrulia, BFI

Sa-Ra Zwarteveen, BFI


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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