Pricing
| Non-Residential: | £625.00 |
|---|---|
| Virtual: | £540.00 |
| Member Non-Residential: | Log in for prices |
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
15% off virtual courses booked in January for course dates in January, February and March. Use code: DISCOUNT15 *T&Cs apply
Virtual
New
Overview
Once you have taken the first steps to start out on your own, building a successful consultancy or small agency, with a clear ambition, compelling proposition, and consistent, growing client base is not easy, it is a highly competitive market and the pitfalls are many. This interactive programme will bring you the practical tools and techniques that can help build your confidence in taking the next steps to success. It will give you an opportunity to develop your network with like-minded individuals, share common challenges and learn from other’s experiences. You will leave with a clearer vision for success and a roadmap for developing a winning growth plan to help accelerate your trajectory towards this.
Who should attend?
Any marketer who is consolidating their first steps into building their professional marketing services business, as a consultant or small agency, and who wants to develop a clearer vision and take the next steps towards achieving their growth ambition.
Learning outcomes
- How to spot the growth opportunities
- How to set a motivating ambition for your business that will connect with client aspirations
- How to build compelling, differentiated, distinctive value proposition and brand reputation
- How to nurture a growth, innovative mindset to collaborate and compete effectively
- How to manage your motivation and foster resilience
- How to promote, network, prospect and build productive relationships
- How to build winning client proposals that add value to client challenges
- Roadmap for further developing and refining a winning growth plan
Course Dates
| Start Date | Duration | Location | ||
|---|---|---|---|---|
| No Course Dates Available | ||||
Course Director
Caroline Cook
Caroline is a CIM Consultant and Course Director. She is also the founder of Brand Leadership Group which focuses on helping companies drive people centric growth, putting customer at the heart of strategy. Her senior team at Brand Leadership Group work closely with IE University in Spain, founding the Centre for C Centricity, building knowledge on how to drive and leverage customer, consumer and citizen centricity.
She is an experienced Director of senior consultancy teams, bringing thought leadership and practical solutions for Fortune 500 and FTSE 100 companies across multiple business sectors for clients which have included GlaxoSmithKline, Heineken, Coca-Cola, PepsiCo, UPS, Vodafone, Beiersdorf, Novartis, Nestlé, Danone, The Body Shop and LEGO amongst many others. Prior to her consultancy career she led marketing, communications and innovation for brands including Kenco, Dairylea, Philadelphia, Toblerone and was Capability and Marketing Excellence Director and Head of the Marketing Leadership Academy for Kraft Foods, inspiring and enabling marketing excellence for 2,500 marketers annually.
Caroline has 30 years of developing marketing excellence and driving growth, she will share her own experiences and learnings with you, to help you win in your own challenges.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.