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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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This workshop provides a practical guide to building a marketing plan that can be tailored to your own organisation.
During the session you will work through a traditional marketing planning framework, including: PESTLE analysis, objective setting, strategy development and ROI calculations. You will understand why a structured planning process is important, as is the involvement of key stakeholders to help focus attention on the investment and resources required.
This course is suitable for marketing managers seeking to develop or improve their marketing planning process and skills.
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