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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.
The brief is a written contract between you and your agency/in-house team. It is the foundation from which creative proposals and content are built. In this interactive workshop we will look at the important role a brief plays in developing effective communications, outline the key structural components of a brief and how to write an informative and inspirational brief. We will also show you how to deliver briefs to your agency/in-house team and use your brief to evaluate creative ideas and content.
This course is ideal for marketers who want to learn how to write a robust and effective brief, that allows you to get the most out of their agency/in-house team. No previous experience of briefing experience is required.
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