20%* off all training courses booked in July. Use code: SUMMER20 *T&Cs apply

Discount (SUMMER20) applies to training courses running in July, August and September 2019. See full terms and conditions.


Copywriting for the web is different to writing offline. This extremely popular workshop shows how to write effective copy for your internet and intranet sites and why your copy needs to be different for mobile. This highly interactive workshop uses exercises, discussion and review of live sites to cover:
• What makes good online writing
• How we read online and how it affects how you need to write
• What you as a writer need to know about SEO
• Effective strategies for online writing
• Reviewing and adapting source material to use on-line.

Who should attend?

This interactive workshop is ideal for any marketer or content manager, writing for the web or critically appraising the writing of in-house colleagues or agency staff.

Learning outcomes

  • What makes people ‘stick’ to sites.
  • How to promote your ratings in search engines.
  • What makes a good website and good online text.
  • How to write copy for online reading.
  • The way we read on line and how this effects the way copy needs to be written.
  • How to run a usability study.
  • How the psychology of web copy needs to be considered when writing.
  • The importance of clarity and interaction on your site.

Course Dates

Start Date Days Location
30 Jul 2019 1 London
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12 Sep 2019 1 London
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17 Oct 2019 1 London
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17 Dec 2019 1 London
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Course Director

Tracy Huntley

Before becoming a trainer in 2003, Tracy Huntley spent 15 years in the competitive world of marketing agencies regularly pitching for work with clients such as KP Foods, Nestle, Pepsi-Cola, Citroen and Reckitt and Coleman Pharmaceuticals. She now runs her own business, pitching for consultancy projects and advising clients with live business tenders in both the public and private sectors.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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