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Overview

Copywriting for the web is different to writing offline. This extremely popular workshop shows how to write effective copy for your internet and intranet sites and why your copy needs to be different for mobile. This highly interactive workshop uses exercises, discussion and review of live sites to cover:
• What makes good online writing
• How we read online and how it affects how you need to write
• What you as a writer need to know about SEO
• Effective strategies for online writing
• Reviewing and adapting source material to use on-line.

Who should attend?

This interactive workshop is ideal for any marketer or content manager, writing for the web or critically appraising the writing of in-house colleagues or agency staff.

Learning outcomes

  • What makes people ‘stick’ to sites.
  • How to promote your ratings in search engines.
  • What makes a good website and good online text.
  • How to write copy for online reading.
  • The way we read on line and how this effects the way copy needs to be written.
  • How to run a usability study.
  • How the psychology of web copy needs to be considered when writing.
  • The importance of clarity and interaction on your site.

Course Dates

Start Date Days Location
17 Oct 2019 1 London
 
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Course Director

Andrew Skeen

In addition to working as a professional copywriter and corporate trainer, Andrew writes both fiction and non-fiction on a variety of subjects, as a ghost writer, author and blogger. An American by birth, Andrew has worked in Italy, London and Edinburgh with several large corporates, in roles related to training, writing, marketing and sales. Along the way he has developed a reputation for passion and delivering against challenging objectives. He has a strong financial sector background and wide-ranging experience in writing for different audiences. He has extensive experience in B2B markets. Andrew’s copywriting and creative B2B marketing experience, both agency and in-house, include marketing copy, web copy, sales aids, proposals, reporting (monthly, quarterly, interim, annual), strategy documents, ‘thought leadership’/content marketing, press articles, technical guides, product guides, investor/customer education and brochures. By taking a focused, research-based approach, Andrew concentrates on helping individuals and organisations to deliver messages and use language effectively to influence, persuade and where relevant win more business.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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