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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Copywriting for the web is different to writing offline. This extremely popular workshop shows how to write effective copy for your internet and intranet sites and why your copy needs to be different for mobile. This highly interactive workshop uses exercises, discussion and review of live sites to cover:
• What makes good online writing
• How we read online and how it affects how you need to write
• What you as a writer need to know about SEO
• Effective strategies for online writing
• Reviewing and adapting source material to use on-line.
This interactive workshop is ideal for any marketer or content manager, writing for the web or critically appraising the writing of in-house colleagues or agency staff.
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