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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This introductory course is ideal for up and coming Marketing professionals whose responsibilities include PR writing and internal communications. Featuring a series of enjoyable hands-on exercises, delegates discover how to produce copy that motivates readers to take action. We look at how press releases add value within the wider PR strategy, learn how to think like a journalist and identify the five key elements of a newsworthy story. Delegates learn how to write press releases that persuade without being too salesy. Lots of exercises to discover best practice and opportunities to write and learn from peer and tutor feedback.
Ideal for up and coming marketing professionals whose responsibilities include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.
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