Innovating is no longer a choice, but a business imperative with 75% of businesses reporting innovation to be in their top 3 priorities. But despite the importance and business focus 8 out of 10 innovations in FMCG last less than two years. This is putting marketers under scrutiny and the pressure to deliver sustainable innovation is increasing. In this short course (half-day) you will learn the key stages and capabilities required to deliver successful innovation:

  • Assess the feasibility of new innovation 
  • Evaluate the innovation process 
  • Assess your business for managing innovation successfully
  • Create a structured business plan to turn an idea into reality

Who should attend?

This short course is for marketers and anyone involved in innovation who wants to understand how to deliver successful innovation.

This 3-hr workshop runs in the morning and repeats in the afternoon to enable you to select the individual session time that best suits you.

Learning outcomes

  • Learn about the importance and different roles of innovation
  • Discover the different types and 4 Ps of innovation
  • Assess the feasibility of innovation with a 3-criteria framework
  • The key stages of the innovation process – from idea to reality
  • Discover how to avoid typical pitfalls along the innovation process
  • How to build a culture of innovation collaboration
  • Assess the innovation capabilities of your business
  • Write a structured business case for your innovation 

Course Dates

Start Date Duration Location
02 Aug 2022 3hrs Virtual
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02 Nov 2022 3hrs Virtual
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Course Director

Max Stricker

Max is a marketing consultant, Course Leader at the University of West London and a Course Director at the CIM (Managing Brands and Innovation in Marketing). His work is based on brain, behavioural and marketing science with a focus on improving customer acquisition costs for his clients. He specialises on Growth Strategy, Branding and Comms Effectiveness across a variety of sectors, having recently analysed over 1000 brands from different categories to identify the metrics that consistently drive growth. He’s an expert on Distinctive Brand Assets and has worked with clients in Europe, North America and Asia to improve the distinctiveness and standout of their branding, packaging, POS material and communication. Max also helps clients increase the effectiveness of communications across all channels via a science-based framework. In the last 4 years, Max has led bespoke client workshops/trainings for over 1500 people globally.

Virtual delivery

This course will run two sessions a day - AM & PM

AM sessions: 09:00 - 12:00

PM sessions: 14:00 - 17:00


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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