The rising opportunities and threats placed by growing a business internationally makes the skills of the international marketer critical for business survival and with the changing world, businesses need to think differently about international marketing as something which can both include Europe and the rapidly growing economies further afield.

From this course you will learn how to assess international markets, screen them, select them, and managing them as a portfolio.  You’ll learn about different options in entering international markets as well as identifying and leveraging competitive advantage.

You’ll learn new tips and guidance on how to develop global marketing programs and how to leverage the international marketing mix across international product management and international marketing communication and global digital marketing.

Who should attend?

This course will be beneficial for all companies of all sizes and who are either in the process or considering expanding operations abroad or want to explore the possibilities of internationalisation.  It will also benefit companies who have some experience in operating internationally but want to enhance and update their international marketing capabilities and skills.

Learning outcomes

• Be able to conduct an organisational self-assessment relating to marketing Internationally
• Assess attractiveness of markets both from a business and from a marketing perspective
• Understand International Market environment analysis
• Learn about international competitive analysis and identifying competitive advantage
• Develop International marketing strategies
• Learn about market entry strategies and new ways to enter markets
• Learn about the modern International Marketing Mix
• Identify factors affecting international product and service management
• Learn about digital marketing and communicating Internationally
• Understand how to identify partnerships, alliances and how to go about creating them
• Be able to implement and track successfulness of implementation
• Practical tips and guidance for organisations off all sizes including SMEs
• Case studies included throughout

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Simon Hall

A Senior Marketing Director with around 25 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips. Simon has over 2 decades of experience in international business and marketing roles; helping organisations build and expand their business in overseas markets to include EMEA, APAC, USA and South America. Author of the book ‘Innovative B2B Marketing’.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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