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Overview

The rising opportunities and threats placed by growing a business internationally makes the skills of the international marketer critical for business survival and with the changing world, businesses need to think differently about international marketing as something which can both include Europe and the rapidly growing economies further afield.

Who should attend?

This course will be beneficial for all companies of all sizes and who are either in the process or considering expanding operations abroad or want to explore the possibilities of internationalisation. It will also benefit companies who have some experience in operating internationally but want to enhance and update their international marketing capabilities and skills.

Learning outcomes

• Be able to conduct an organisational self-assessment relating to marketing Internationally
• Assess attractiveness of markets both from a business and from a marketing perspective
• Understand International Market environment analysis
• Learn about international competitive analysis and identifying competitive advantage
• Develop International marketing strategies
• Learn about market entry strategies and new ways to enter markets
• Learn about the modern International Marketing Mix
• Identify factors affecting international product and service management
• Learn about digital marketing and communicating Internationally
• Understand how to identify partnerships, alliances and how to go about creating them
• Be able to implement and track successfulness of implementation
• Practical tips and guidance for organisations off all sizes including SMEs
• Case studies included throughout

Course Dates

Start Date Days Location
10 Feb 2020 2 London
 
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27 Apr 2020 2 London
 
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Course Director

Simon Hall

A Senior Marketing Director with around 25 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips. Experience of marketing across all sectors, including consumer, small and medium business, large enterprise, private and public vertical sectors, and global. Author of the book ‘Innovative B2B Marketing’.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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