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20%* off all training courses booked in July. Use code: SUMMER20 *T&Cs apply

Discount (SUMMER20) applies to training courses running in July, August and September 2019. See full terms and conditions.

Overview

Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business. This means understanding, and wielding the power of B2B digital channels, managing the interplay between digital and offline marketing vehicles, and capitalising on digital to support overall marketing strategies and objectives.

Who should attend?

Designed for marketing executives, those who want to get a better understanding of B2B digital marketing techniques and understand how to apply them.

Learning outcomes

• Understand how B2B digital marketing serves a business
• Understand the new marketing mix and how to apply it
• Understand the new buyer landscape and changes in buying behaviour
• Learn about key B2B digital marketing techniques
• Learn about B2B digital marketing channels and how to select and apply them
• Learn about content marketing and what makes great content marketing
• Learn about social media marketing and how it helps B2B marketing
• Discover how to develop digital marketing plans
• Learn how to budget for digital marketing
• Learn about key metrics to use for digital and digital channels; how to use metrics to improve engagement with business leaders

Course Dates

Start Date Days Location
02 Aug 2019 1 London
 
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30 Sep 2019 1 London
 
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19 Nov 2019 1 London
 
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09 Dec 2019 1 London
 
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Course Director

Simon Hall

A Senior Marketing Director with over 20 years’ experience in B2C and B2B marketing. Simon has  held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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