In this short (half-day) introductory course, you’ll have a chance to learn about some of the challenges that confront copywriters in the digital world and explore examples that provide inspiration and guide best practice.

The workshop is interactive and fast-paced, with opportunities for group discussion, as well as formal teaching. What do effective web pages look like? How can we sustain interest in longer pieces of online content? And how can we boost engagement in crowded social media environments?

During the course, you will be introduced briefly to two fundamental ideas. The first is the concept of ‘usability’ and the user experience online, while the second is the world of Search Engine Optimisation (SEO) and the role it plays in shaping copy.

Who should attend?

This short course is introductory and we don’t assume any previous knowledge or experience. Anyone with an interest in digital copywriting is welcome to attend.

This 3-hr workshop runs in the morning and repeats in the afternoon to enable you to select the individual session time that best suits you.

Learning outcomes

  • An appreciation of the digital copywriting process 
  • An understanding of what makes stronger online copy
  • A basic familiarity with the ideas of usability and SEO
  • An awareness of best practice, brought to life through examples

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Phil Woodford

Phil works on behalf of clients in both B2C and B2B environments to create compelling copy for websites, email, social media and other digital platforms. A former advertising creative director, he acts as a mentor to freelance and agency writers, as well as running training courses for a wide range of businesses and organisations. Phil teaches at University of the Arts London and the private French university network, INSEEC U. He has a Master’s in Occupational and Business Psychology and is interested in the way in which corporate values can be conveyed through marketing communications. Each week, he co-hosts a news review show on Colourful Radio, broadcast from the Africa Centre in London.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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