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Overview

Every marketer needs to understand how to exploit digital marketing assets, tools and techniques in order to improve their customer value proposition and help achieve their organisational objectives. This means designing an accessible, usable and value-adding website, as well as using a range of inter-related digital marketing tools and techniques – integrated with traditional tools and techniques – to drive traffic, conversion, engagement and referrals. Practical skills, tools and techniques will be disseminated utilising a mixture of presentation slides, demos, discussions, exercises, useful online tools and resources, and various educational YouTube videos, geared to examining best (and bad) practice.

 

Who should attend?

This workshop is designed for people who want to get a better understanding of the key digital marketing tools and techniques available with a view to improving their digital marketing activities as well as measuring their effectiveness. It’s an established workshop (over 12 years) and has proven especially useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right!

Learning outcomes

• Understand digital marketing and the key tools and techniques available
• Create an integrated digital marketing plan using Web 2.0 tools (take-away template)
• Develop clear and measurable objectives for your digital marketing activities
• Create a great website, great content, great experience and benefit from sharing
• Get found on the web - search engine marketing
• Build your digital profile using tools such as blogs, content marketing, and social media marketing, etc.
• Design, develop and deliver an engaging digital marketing proposition/experience
• Use digital and social media metrics and analytics to assess the success of your digital marketing activities and investments (including ROI)

Course Dates

Start Date Days Location

Course Director

Tony Rowe

Tony has been a CIM course director for over 20 years, and a trainer for over 30, helping people and their organisations improve their marketing performance. Specialising in marketing metrics and analytics, he’s worked with a wide range of organisations including: Three UK, Air France/KLM, Amadeus, Amway, Autodesk, BT, Barclays, Canon, Centrica, Coca-Cola, De Beers, Deloitte, EE, Eli Lilly & Company, the Energy Saving Trust, HMRC, HSE, HKDI (Hong Kong Design Institute), Investors in People, Kraft, KPMG, Logica, Microsoft, Norwich Union (Aviva), Oracle, Ordnance Survey, pokerstars.com, Renault Nissan, Royal Bank of Scotland, Sage, Schroders, Siebel, Toyota, TfL (Transport for London), TSB, UBS & Vodafone.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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