Following this one-day, intensive workshop, you will be familiar with the range of communication tools and techniques available to professional marketers and have the ability to analyse the marcoms mix that best suits your own organisation. You will also learn how to manage and enhance the relationship that exists between marketers and external partners such as advertising and PR agencies.

Who should attend?

The course is ideal for people who are new to the world of marketing communications and are looking for a concise overview or those who have marcoms responsibilities as part of a wider role.

Learning outcomes

• Analyse the role of marketing communications within your organisation
• Uncover the needs of target audiences to aid communications messages
• Judge the effectiveness of campaign activity
• Work closely with professional suppliers such as advertising agencies
• Assess key marketing communication tools and techniques including advertising, direct mail, public relations and sales promotion, as well as personal selling
• Capitalise on the full potential of electronic media in a marketing communications context

Course Dates

Start Date Days Location
12 Sep 2019 1 London
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30 Oct 2019 1 London
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15 Nov 2019 1 Birmingham
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04 Dec 2019 1 London
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Course Director

Phil Woodford

Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe INSEEC. He blogs at www.108thstreet.co.uk


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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