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20%* off all training courses booked in July. Use code: SUMMER20 *T&Cs apply

Discount (SUMMER20) applies to training courses running in July, August and September 2019. See full terms and conditions.

Overview

Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay competitive and that growth opportunities are not missed. However extensive research indicates that failure rates in this area are high. Developing and implementing a proven NPD process increases success rates, together with managing the other key factors that drive results.

Who should attend?

This workshop will be especially useful for managers and executives, irrespective of function, who are or expect to become involved in the development of new products (goods and services) and the innovation process within their organisation.

Learning outcomes

• Definitions, benefits and principles of good innovation management
• NPD process - what’s involved?
Step 1: New product strategy
Step 2: Idea generation and screening
Step 3: Concept development and testing
Step 4: Business analysis
Step 5: Product development and testing
Step 6: Commercialisation
• Success factors in NPD (differentiated superior products, customer insight, sharp, stable and early product definition, brand planning, stage-gate process, cross-functional project teams and an innovative culture supported by senior management)
• Assessment of organisational performance and action planning to improve NPD in delegates own organisations

Course Dates

Start Date Days Location
05 Sep 2019 1 London
 
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07 Nov 2019 1 London
 
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12 Dec 2019 1 London
 
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Course Director

Debbie Clewes

Debbie is a very experienced trainer and consultant working with the CIM for many years delivering tailored in-company brand workshops across sectors including Tesco, RBS, Rolls Royce and ICRC. She also helps managers achieve their professional qualifications on the CIM Diploma in Professional Marketing and the Marketing Leadership Programme. Debbie is very positive, friendly and engaging and is genuinely interested in her delegates and their individual needs. She is focused on presenting the most useful branding principles and frameworks and working collaboratively to apply these to practice helping inspire change and improve performance.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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