20%* off all training courses booked in July. Use code: SUMMER20 *T&Cs apply

Discount (SUMMER20) applies to training courses running in July, August and September 2019. See full terms and conditions.


Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay competitive and that growth opportunities are not missed. However extensive research indicates that failure rates in this area are high. Developing and implementing a proven NPD process increases success rates, together with managing the other key factors that drive results.

Who should attend?

This workshop will be especially useful for managers and executives, irrespective of function, who are or expect to become involved in the development of new products (goods and services) and the innovation process within their organisation.

Learning outcomes

• Definitions, benefits and principles of good innovation management
• NPD process - what’s involved?
Step 1: New product strategy
Step 2: Idea generation and screening
Step 3: Concept development and testing
Step 4: Business analysis
Step 5: Product development and testing
Step 6: Commercialisation
• Success factors in NPD (differentiated superior products, customer insight, sharp, stable and early product definition, brand planning, stage-gate process, cross-functional project teams and an innovative culture supported by senior management)
• Assessment of organisational performance and action planning to improve NPD in delegates own organisations

Course Dates

Start Date Days Location
05 Sep 2019 1 London
Add to Basket
Book Now
07 Nov 2019 1 London
Add to Basket
Book Now
12 Dec 2019 1 London
Add to Basket
Book Now

Course Director

Debbie Clewes

Debbie is a very experienced trainer and consultant working with the CIM for many years delivering tailored in-company brand workshops across sectors including Tesco, RBS, Rolls Royce and ICRC. She also helps managers achieve their professional qualifications on the CIM Diploma in Professional Marketing and the Marketing Leadership Programme. Debbie is very positive, friendly and engaging and is genuinely interested in her delegates and their individual needs. She is focused on presenting the most useful branding principles and frameworks and working collaboratively to apply these to practice helping inspire change and improve performance.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

We are currently having a technical issue with this form.

Please be aware of the following.

If your web browser is using 'Ad Blocker' technology this may interfere with the rendering of the form.

Please either turn it off temporarily, or add 'https://analytics-eu.clickdimensions.com' to any 'whitelist' it may contain.

Thank you for your patience.


Are these courses for you?

If so please continue to add any extra courses to your cart or check out.

Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
or click on the 'Need Help' icon that has appeared to the right.

  • CoBrowse