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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay competitive and that growth opportunities are not missed. However extensive research indicates that failure rates in this area are high. Developing and implementing a proven NPD process increases success rates, together with managing the other key factors that drive results.
This workshop will be especially useful for managers and executives, irrespective of function, who are or expect to become involved in the development of new products (goods and services) and the innovation process within their organisation.
• Definitions, benefits and principles of good innovation management
• NPD process - what’s involved?
Step 1: New product strategy
Step 2: Idea generation and screening
Step 3: Concept development and testing
Step 4: Business analysis
Step 5: Product development and testing
Step 6: Commercialisation
• Success factors in NPD (differentiated superior products, customer insight, sharp, stable and early product definition, brand planning, stage-gate process, cross-functional project teams and an innovative culture supported by senior management)
• Assessment of organisational performance and action planning to improve NPD in delegates own organisations
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