A strategic approach to digital marketing requires clarity on vision and goals. Presenting an advanced framework for reviewing and improving your current digital strategy, this course explains key decision points to identify new opportunities across the digital mix including the shift to content marketing and earned media strategies, as well as the latest trends in search marketing. The result is a better strategic approach to achieving your organisation’s online objectives.

Who should attend?

This course assumes a working knowledge of digital media. Attendees who will benefit most from this course are marketing managers who have a responsibility for digital communications and a wider team.

Learning outcomes

• Review digital trends and evaluate the impact on organisation / team
• Examine the main principles of new media strategy and their impact on planning
• Define a vision and set objectives for your digital marketing strategy
• To review the role of brand, content, social media and search in digital marketing
• Understand the pros and cons of the range of digital tools
• Map the appropriate digital tools to digital marketing/sales funnel
• To provide a strategic focus on planning and managing digital marketing campaigns
• Identify KPIs and deploy tools to monitor and improve your web marketing

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Matt King

Matt is managing director of a strategic marketing communications agency and has worked in the PR industry for over 20 years helping to shape and deliver strategic communications programmes for the agency’s clients. With core competence in marketing strategy, PR, content, social media and search engine marketing, Matt is also a Chartered Marketer and Fellow at the Chartered Institute of Marketing.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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