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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Market Research acts as the foundation to building a marketing strategy and can be used to support all marketing decisions – from communications campaigns to market planning and strategy. Information-based decision making is about using data and evidence that supports the decision-making process.
In the current climate, the importance of market research to gather feedback, understand the needs and expectations of clients and to monitor trends has become even more important.
Being able to locate sources of data and information and then analyse and present the information to support management decisions are fundamental skills in marketing. This workshop will provide the key skills necessary to plan, undertake and make use of marketing information in an efficient and timely manner for better business decisions.
This workshop will be especially useful for managers and executives who are managing or implementing market research projects; whether you are responsible for commissioning research from internal or external providers or are responsible for market research as part of your wider role.
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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