Alliances and partnerships can quickly build up revenues, profitability & market share for your business. No longer do you have to rely on organic growth to build your market but learn how to construct an array of new and exciting alliance and partnership strategies to help you get to your desired market position (often quicker than you can achieve alone). This exciting course will show you how to structure, develop and promote your alliances and partnerships and help your organisation and partners to maximise your true business potential.

Who should attend?

Marketing, product, channel, strategy managers and planners and those who are responsible for their organisation’s strategic alliances and partnerships.

Learning outcomes

  • Build effective alliances and partnerships marketing strategies and plans.
  • Understand how to work with partners marketing divisions and departments.
  • Work effectively on joint marketing activities and initiatives.
  • Review and optimise alliance marketing relationships.
  • Discovering and exploring the fundamentals of successful alliances marketing.
  • Understanding the alliance marketing life cycle.
  • Identifying, establishing and managing partnerships.
  • Creating formal and informal sales/marketing structures for governing your alliances.
  • Recognising the competencies of alliance-savvy organisations.

Course Dates

Start Date Days Location
Please select course type: Residential: Non-residential:
05 Nov 2019 2 Cookham
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02 Mar 2020 2 London
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Course Director

Gopal Kutwaroo

Dr Gopal Kutwaroo has over 18 years' senior marketing leadership, consulting and training experience, developing, launching and easuring alliances, partnerships, mergers and acquisitions across global software, hardware and telecommunications industries (Microsoft, Dell, Cisco, Nokia, Siemens, BT Group) as well as industries including retail, manufacturing, financial services, energy, construction, media, automotive, professional services and aerospace. Dr Kutwaroo is a course director, university lecturer and consultant in the fields of marketing, sales and channel/alliance management at CIM, Cardiff, Athens and Kent University Business Schools.


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