This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover the fundamental concepts of marketing and marketing communications, an introduction to digital marketing and marketing metrics.

Who should attend?

This workshop is ideal for new recruits in marketing or junior marketers who want to develop a rounded set of practical marketing skills over a short time period.

Learning outcomes

  • What marketing is, what it does and how to use it to improve your organisation’s profits.
  • Marketing communications – a solid grounding in the tools, techniques and approaches used in professional marcoms.
  • Principles of great copywriting – learn how to write outstanding and brand-building copy.
  • How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness.
  • How to use marketing metrics to measure marketing performance and measure ROI (Return on Investment).

Course Dates

Start Date Days Location
04 Nov 2019 5 London
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Course Directors

This course may be run by any of the following Course Directors:-

Phil Woodford

Richard Mayer

Tony Rowe


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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Want to purchase courses for multiple persons or have any other training requirements?
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Email us at training@cim.co.uk
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